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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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Frodsham Solar receives separate development consent
Frodsham solar scheme wins consent after separate national planning examination.…
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Informa growth continues as international event delays weigh
Informa reports business events growth despite disruption in some markets.…
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Great North Road solar project secures development consent
Government grants consent for another large renewable generation development project.…
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Revolution Beauty returns to positive adjusted EBITDA
Revolution Beauty reports progress in its efforts to restore profitability.…
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Ofqual fines awarding body £185,000 over fraud safeguards
Ofqual penalises awarding organisation after serious qualification oversight failures emerged.…
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RWS returns to growth as enterprise AI expands
RWS expects rising annual profit after returning to revenue growth.…
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What businesses want from today’s Autumn Budget
Businesses are seeking certainty ahead of today’s pivotal Autumn Budget.…
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Reckitt cuts guidance after manufacturing disruption
Reckitt reduces annual growth guidance after problems constrain product supply.…
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Luceco reports 17% quarterly revenue growth
Luceco reports accelerating sales across its electrification and energy activities.…
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Land Registry proposes wider ownership access and simpler fees
Land Registry proposals could alter how property information is accessed.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
