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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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ThreatAware launches Dimension for AI-built security applications
Security teams gain new controls for internally developed AI applications.…
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Wbg acquires Dunedin Advisory to expand restructuring practice
Scottish advisory group expands its restructuring team through new acquisition.…
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Accountancy professionals voice concern over enterprise AI governance
Accounting professionals describe reservations about expanding AI within their organisations.…
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Semble widens clinician access to NHS GP records
Private clinicians gain more flexible access to existing NHS integration.…
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Retail loyalty programmes gain ground as connected shopping falters
Retail loyalty offers shape how shoppers choose where to buy.…
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Chesterfield Special Cylinders holds earnings amid softer revenue
Specialist engineering company expects stable earnings despite weaker annual sales.…
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Work begins on Newark Yorke Drive regeneration scheme
Newark regeneration scheme enters construction after extensive local project planning.…
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Defence footprint report maps regional UK industrial opportunities
Defence department sets out how military spending reaches British regions.…
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Ultimate Products reports international growth amid weaker UK sales
Ultimate Products reports diverging sales trends across UK and overseas.…
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Redcentric improves margins despite lower half-year revenue
Redcentric reports stronger margins even as sales revenue edges lower.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
