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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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AI disclosure deadline raises communication trust questions
AI transparency rules arrive as consumers increasingly question message authenticity.…
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Britons question UK readiness for AI
British voters want faster artificial intelligence adoption with stronger safeguards.…
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Yardley Brook creates £3.1m social value
Yardley Brook is combining affordable housing delivery with local opportunity.…
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Unilever extends worker protections around McCormick merger
Unilever has secured extended employment protections around its food merger.…
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Carbon data gap limits greener workforce stays
Carbon data gaps are limiting lower-emission workforce accommodation decisions today.…
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L’Oréal growth confirms beauty market resilience
L’Oréal’s first-half growth showed beauty demand retaining unusual resilience globally.…
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Airbus settles UK export control investigation
Airbus has settled a long-running British export-control investigation for £6.4m.…
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Gucci improvement strengthens Kering turnaround case
Gucci’s second-quarter improvement strengthened Kering’s emerging luxury turnaround case. New…
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Rathbones outflows deepen regulatory remediation pressure
Rathbones faces sustained remediation costs after further first-half client outflows.…
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Sopra Steria lifts outlook on strategic demand
Sopra Steria’s growth accelerated as strategic technology demand strengthened further.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
