Miro has agreed to acquire Reforge, adding the product education company’s team, learning platform, and AI-powered development tools as it looks to strengthen its position in AI-enabled product building. The transaction, which remains subject to customary closing conditions, brings together Miro’s collaborative AI workspace with Reforge’s training, frameworks, and tooling for product teams.
The companies are pitching the deal as a response to a different AI bottleneck. While much of the market discussion has centred on using AI to code faster, Miro and Reforge argue that many organisations are still struggling with an earlier question: deciding what to build in the first place. Under the deal, Reforge Learning will continue to operate as a separate entity at Reforge.com, with continued investment in new courses and independent, vendor-neutral courseware. Brian Balfour, Reforge’s founder and CEO, will join Miro as chief growth officer, while Tom Willerer, Reforge’s COO, will become chief strategy officer.
Andrey Khusid, CEO and founder at Miro, said: “The biggest opportunity ahead isn’t just moving faster – it’s moving faster in the right direction. Teams need support in accelerating what to build and the decision-making during that critical phase of work. Reforge has been instrumental in helping teams learn from the best in the industry and sharpen their product and growth skills. The combination of Miro and Reforge will help organisations to transform towards AI-enabled innovation faster.”
That framing matters because the acquisition is as much about judgement and operating discipline as software. Reforge has built its name on turning lessons from leading operators into structured frameworks and training, then extending that model into AI-first product tools. Miro, meanwhile, is positioning its AI Innovation Workspace as the place where teams plan, co-create, and build at scale. Reforge says it has more than 100,000 learning alumni, while its customer list includes Workday, Xero, SAP, Mastercard, and Netflix.
Balfour said: “A couple of years ago, we saw that AI was changing not just the tools product teams use, but the skills and judgement they need to succeed. Teams that once relied on intuition and experience now need fluency in AI prototyping, evals, and strategy. We built Reforge to close that gap. Joining Miro lets us do it faster and at a much bigger scale than we could reach on our own.” For Miro, the deal extends its reach beyond workflow software into the playbooks and training that shape product decisions before building begins.
You must be logged in to post a comment.