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Gartner flags brand measurement failure
Read the full story: Gartner flags brand measurement failureBrand investment is being weakened by poor measurement discipline. Gartner says 84% of companies are stuck in a cycle of undermeasuring and underfunding brand.
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Read the latest edition of Business Quarter:
Leadership —
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Gartner flags brand measurement failure
Brand investment is being weakened by poor measurement discipline. Gartner says 84% of companies are stuck in a cycle of undermeasuring and underfunding brand.
