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Irn-Bru tops World Cup ad ranking
Read the full story: Irn-Bru tops World Cup ad rankingIrn-Bru has topped a crowded World Cup advertising effectiveness ranking. System1’s findings show brand memory still matters when tournament campaigns chase fame, humour, and reach.
Latest stories —
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Core42 secures $550m for AI buildout
Core42 has secured fresh funding to scale AI infrastructure globally.…
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Epicor expands Prism for agentic ERP
Epicor has broadened Prism with new agentic ERP capabilities. The…
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Cotton risk rises across global sourcing
Oritain says prohibited cotton exposure is rising across global supply…
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eflow and Iress link compliance systems
eflow and Iress are linking trading and surveillance workflows globally.…
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Precisely takes customer communications onto AWS
Precisely is bringing governed customer communications workloads directly onto AWS.…
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Fit note reform needs employers
Fit note reform shifts attention to employers’ role in absence.…
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Veridooh joins Azerion’s DOOH verification push
Veridooh and Azerion are adding verification to programmatic DOOH campaigns.…
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Bulgaria centralises cyber defence with Google
Bulgaria is centralising cyber defence with Google Cloud’s Cybershield platform.…
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UK benefits spend fails to lift experience
UK benefits spending is rising, but employee experience still lags.…
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From AI adoption to AI advantage
AI adoption alone no longer guarantees competitive edge for enterprises.…
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Leadership —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today. The BCC says ministers should test whether economic measures change real decisions on skills, AI, trade, finance, and scaling.
