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The age of the informed consumer
Read the full story: The age of the informed consumerTrust is now the decisive currency in modern sales conversations. Paulo Cunha, CEO of Pipedrive, argues that informed buyers expect transparency, low-pressure engagement, and human judgement alongside AI-enabled sales tools.
Latest stories —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today.…
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EV target rethink tests policy certainty
Britain’s EV transition is facing another test of political certainty.…
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Japan deal widens UK tech ambitions
Japanese investment has widened Britain’s industrial and technology policy agenda.…
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Workers’ rights reforms raise employer pressure
Employers face a heavier compliance timetable as reforms widen again.…
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Gen Z redraws store strategy
Gen Z is pulling physical retail into experience-led commerce again.…
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Mid-market leaders keep expansion appetite
Mid-market expansion remains resilient despite harsher international trading conditions globally.…
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CDP restructuring sharpens disclosure questions
CDP’s restructuring puts sustainability disclosure into sharper commercial focus today.…
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Getting the basics right with the April 2026 Cyber Essentials Plus Update
Cyber Essentials Plus now demands firmer proof of cyber hygiene.…
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Pay transparency rules reach employers
Pay transparency rules are moving from principle into payroll practice.…
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City urges faster finance reforms
City competitiveness is shifting from strategy into delivery pressure now.…
Read the latest edition of Business Quarter:
Leadership —
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BCC urges new growth delivery test
Growth policy is moving from ambition into delivery pressure today. The BCC says ministers should test whether economic measures change real decisions on skills, AI, trade, finance, and scaling.
