Mattioli Woods said demand for its employee benefits technology has risen by more than 350% since 2023, as employers invest more heavily in digital platforms ahead of regulatory and workforce changes.
The wealth management and employee benefits company said that, by the end of 2025, the number of clients implementing its technology solutions had more than tripled. It also reported that the pipeline of clients and prospects engaging with the business in this area is now at its highest recorded level, representing a 400% increase on 2023. To support that growth, the company said it has expanded its technology consulting and delivery teams, with further recruitment planned through 2026.
Mattioli Woods attributed the increase to four main pressures: better and more affordable platforms, stronger competition for talent, the challenge of engaging hybrid workforces, and preparation for the payrolling of benefits from April 2027. Central to that push is MyWay, the company’s benefits platform, which brings flexible and personalised benefits into a single digital portal. The proposition reflects a wider shift in how employers are thinking about benefits administration. What was once treated as a supporting function is increasingly being framed as part of recruitment, retention, compliance, and employee engagement strategy.
The company said market demand is also being shaped by changing workforce expectations around flexibility, sustainability, and wellbeing. In practice, that means employers are offering a wider mix of annual leave trading, cycle-to-work schemes, salary sacrifice options, health support, and other benefits that need to be visible and manageable in one place if employees are to use them effectively. For providers, the commercial opportunity lies in turning benefits technology from an HR admin layer into a more strategic workforce tool.
Sean McSweeney, Employee Benefits Team Director at Mattioli Woods, said: “We are seeing a fundamental shift in how employers view benefits technology. It’s no longer a ‘nice to have’ – it’s a strategic tool for talent attraction, retention and compliance.
“The scale of growth since 2023 demonstrates that employers recognise the value of investing in modern, integrated platforms like MyWay. With upcoming regulatory changes and ongoing pressure in the recruitment market, we expect demand for benefits technology to remain exceptionally strong.”
The update suggests that the next phase of competition in employee benefits may be less about which schemes are offered, and more about how clearly they are delivered, tailored, and administered. For employers preparing for 2027 tax changes while trying to support more fragmented workforces, technology is becoming part of the benefits proposition itself rather than simply the system behind it.
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