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CMOs waste 21 working days annually fixing broken marketing tools.
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Simon Phillips explains how framing shapes stakeholder trust and success.
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The UK-EU deal highlights a timeless lesson: when decisions are divisive, how you tell the story can shape the outcome.
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Dior, M&S, Co-op and Harrods are the latest victims in a growing crisis. Why retail — and what happens next?
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After backlash to its ‘Copy Nothing’ campaign, Jaguar is rethinking its creative direction — and the audience it wants to serve.
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The M&S breach is a wake-up call for enterprises — cybersecurity can’t be delegated, delayed or treated as a tech issue.
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From personalised recommendations to real-time campaign adjustments, data-driven marketing has transformed how brands connect with their audiences. But how do companies turn raw information into actionable insights?