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Google partners with Open Partners on proprietary ad tech. The collaboration will see the independent agency’s Automated Campaign Execution platform — ACE — formally developed within the Google ecosystem ahead of a planned early 2026 launch, following reported uplifts of 20–30% in ROAS and conversions.
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Europe is drawing a hard line around teen social accounts. After Prague signalled support for an under-15 ban, Slovenia began drafting legislation, Greece said it was “very close” to acting, and Spain set out an under-16 prohibition. Marketers now face a structural shift in reach, data, and measurement this year.
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British travellers’ destination choices are revealing the growing commercial weight of data-led marketing. In 2025, Forward data showed Dublin up 130%, Amsterdam down 13%, signalling how targeted promotion and sustainability branding are reshaping Europe’s tourism landscape.
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Weekend reviews are more likely to be negative. Mannheim researchers analysed 400 million online ratings and found that reviews written on weekends received fewer 5-star and more 1- to 3-star ratings than those written during the week, with the strongest effect observed in workplace-related feedback.
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Email marketing remains a vital channel for brands in 2026. Russ Wilmot, Co-founder and Director of Acquirz, explores how evolving technologies, audience behaviour, and AI-driven tools are transforming campaign performance this year.
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Audion appoints Ina Börner as head of sales & market growth DACH. The move strengthens the company’s presence in Germany, Austria, and Switzerland as it builds on strong regional momentum and expands its pan-European digital audio operations.
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Customer engagement in the financial sector is evolving at speed. Jon Burghart, Chief Revenue Officer at AnywhereNow, examines how legacy systems, fragmented data, and overstretched teams are redefining how banks serve their customers. The winners will be those who unify people, technology, and data into one strategy.
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Tricia Nelson joins Insights to lead its next phase of global growth. Her appointment completes the company’s executive leadership team and reflects its ambition to scale its learning and development impact across 109 countries.
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AI meets fragrance discovery in Jo Malone’s latest innovation. The Estée Lauder Companies and Jo Malone London have unveiled an AI-powered Scent Adviser experience designed to recreate the brand’s signature in-store consultation online, helping consumers find their ideal fragrance through natural language interaction.
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Global searches for fake business reviews rose more than 1,000%. A sharp rise in global searches for “fake business reviews” — up 1,026% year-on-year — has prompted warnings that small and medium-sized enterprises (SMEs) are increasingly exposed to fabricated ratings, malicious feedback, and AI-generated review manipulation.