Brand & Marketing
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AI is transforming corporate operations, from efficiency to ESG reporting. But alongside opportunity comes reputational risk. George Coleman, CEO of The PHA Group, examines how businesses can balance AI’s promise with its pitfalls — from fraud and content misuse to the future of jobs.
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Gen Z’s nostalgia kick is fuelling a Britpop visual revival. Jacqueline Bourke of iStock explains how Oasis-inspired aesthetics are helping brands connect with younger audiences by prioritising authenticity over AI polish and leaning into raw, relatable imagery that builds trust.
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Analysts expect modest recovery in this week’s Eurozone retail data. But behind the numbers lies a deeper transformation in consumer priorities. As trust, transparency, and value redefinition take centre stage, Europe’s B2C leaders are rethinking how to compete — and what it means to stay relevant.
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A quarter of CMOs lost customers to martech errors last year. Poor implementation, disconnected systems, and AI issues are undermining campaigns and brand trust, says new IMG research.
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AI-powered content is reshaping B2B marketing at record pace. As UK marketers navigate tighter budgets and prolonged sales cycles, generative tools are helping teams scale content and personalise outreach. But tech alone isn’t the answer — collaboration and strategy matter just as much. Pipeline360’s Elizabeth D’Arcy-Potts writes.
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New data rules reshape marketing compliance and campaign design. The DUAA brings clarity to cookie consent, lawful bases, and direct marketing — with specific implications for CRM, analytics, and digital strategy.
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CMOs waste 21 working days annually fixing broken marketing tools.
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Simon Phillips explains how framing shapes stakeholder trust and success.
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The UK-EU deal highlights a timeless lesson: when decisions are divisive, how you tell the story can shape the outcome.
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Dior, M&S, Co-op and Harrods are the latest victims in a growing crisis. Why retail — and what happens next?