Brand & Marketing
-
The future of the financial industry in a digital age
Customer engagement in the financial sector is evolving at speed. Jon Burghart, Chief Revenue Officer at AnywhereNow, examines how legacy systems, fragmented data, and overstretched teams are redefining how banks serve their customers. The winners will be those who unify people, technology, and data into one strategy.
-
Insights appoints Tricia Nelson as Global Marketing, Brand and Sales Director
Tricia Nelson joins Insights to lead its next phase of global growth. Her appointment completes the company’s executive leadership team and reflects its ambition to scale its learning and development impact across 109 countries.
-
Jo Malone London launches AI scent adviser with Google Cloud
AI meets fragrance discovery in Jo Malone’s latest innovation. The Estée Lauder Companies and Jo Malone London have unveiled an AI-powered Scent Adviser experience designed to recreate the brand’s signature in-store consultation online, helping consumers find their ideal fragrance through natural language interaction.
-
Fake review searches surge as SMEs face new threat
Global searches for fake business reviews rose more than 1,000%. A sharp rise in global searches for “fake business reviews” — up 1,026% year-on-year — has prompted warnings that small and medium-sized enterprises (SMEs) are increasingly exposed to fabricated ratings, malicious feedback, and AI-generated review manipulation.
-
The real reason your marketing strategy isn’t delivering results
Modern marketing failure isn’t about effort, but alignment. Julia Payne, Founder of CMO Fractional Services, explores how organisational silos between marketing, sales, and operations quietly erode growth. True success, she argues, comes from unified teams, shared metrics, and a RevOps mindset that places marketing at the business’s core.
-
Marketing to the over 65s: Smart Visual Strategies for SMBs
Older consumers hold extraordinary spending power in the UK economy. iStock’s Jacqueline Bourke outlines how small businesses can connect with the over-65 audience through authentic, inclusive visual storytelling and reveals practical ways to strengthen engagement, challenge stereotypes, and build long-term brand trust.
-
Martech data blind spots threaten AI payback
Only two per cent of CMOs say their marketing data is strong. Most are investing in AI without fixing weak data foundations, leaving advanced tools underperforming and marketing budgets misfiring, according to new findings from Intermedia Global.
-
How smart data strategies power high-performing revenue operations
Smart data transforms revenue operations in the subscription economy. Lindsey Meyl, Vice President of Revenue Operations at iManage, explains how businesses shifting from acquisition-focused funnels to recurring growth models must rethink how data informs every stage of the customer lifecycle, using AI-powered insights to drive sustainable performance.
-
Building and protecting corporate reputation in the age of AI
AI is transforming corporate operations, from efficiency to ESG reporting. But alongside opportunity comes reputational risk. George Coleman, CEO of The PHA Group, examines how businesses can balance AI’s promise with its pitfalls — from fraud and content misuse to the future of jobs.
-
The Oasis Effect: The new visual strategy for brands targeting Gen Z
Gen Z’s nostalgia kick is fuelling a Britpop visual revival. Jacqueline Bourke of iStock explains how Oasis-inspired aesthetics are helping brands connect with younger audiences by prioritising authenticity over AI polish and leaning into raw, relatable imagery that builds trust.