Brand & Marketing
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How smart data strategies power high-performing revenue operations
Smart data transforms revenue operations in the subscription economy. Lindsey Meyl, Vice President of Revenue Operations at iManage, explains how businesses shifting from acquisition-focused funnels to recurring growth models must rethink how data informs every stage of the customer lifecycle, using AI-powered insights to drive sustainable performance.
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Building and protecting corporate reputation in the age of AI
AI is transforming corporate operations, from efficiency to ESG reporting. But alongside opportunity comes reputational risk. George Coleman, CEO of The PHA Group, examines how businesses can balance AI’s promise with its pitfalls — from fraud and content misuse to the future of jobs.
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The Oasis Effect: The new visual strategy for brands targeting Gen Z
Gen Z’s nostalgia kick is fuelling a Britpop visual revival. Jacqueline Bourke of iStock explains how Oasis-inspired aesthetics are helping brands connect with younger audiences by prioritising authenticity over AI polish and leaning into raw, relatable imagery that builds trust.
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Eurozone’s spending reset: modest growth meets lasting behaviour shift
Analysts expect modest recovery in this week’s Eurozone retail data. But behind the numbers lies a deeper transformation in consumer priorities. As trust, transparency, and value redefinition take centre stage, Europe’s B2C leaders are rethinking how to compete — and what it means to stay relevant.
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Martech failures cost brands customers and credibility
A quarter of CMOs lost customers to martech errors last year. Poor implementation, disconnected systems, and AI issues are undermining campaigns and brand trust, says new IMG research.
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Getting personal: How AI-driven content & strategic partnerships can change the game for lead nurturing
AI-powered content is reshaping B2B marketing at record pace. As UK marketers navigate tighter budgets and prolonged sales cycles, generative tools are helping teams scale content and personalise outreach. But tech alone isn’t the answer — collaboration and strategy matter just as much. Pipeline360’s Elizabeth D’Arcy-Potts writes.
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What the DUAA means for CMOs
New data rules reshape marketing compliance and campaign design. The DUAA brings clarity to cookie consent, lawful bases, and direct marketing — with specific implications for CRM, analytics, and digital strategy.
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Marketers drowning in martech lose a month each year
CMOs waste 21 working days annually fixing broken marketing tools.
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Comment: How framing shapes decision reception
Simon Phillips explains how framing shapes stakeholder trust and success.
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Reset or surrender? How narrative framing shapes public trust
The UK-EU deal highlights a timeless lesson: when decisions are divisive, how you tell the story can shape the outcome.