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Airline offsetting claims have drawn fresh regulatory action today. ASA rulings against Qatar Airways and Eurowings raise wider green-marketing compliance questions.
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Regional AI voices are outperforming neutral audio advertising treatments today. Azerion research found stronger recommendation and brand-uplift scores when synthetic accents were matched to listeners’ locations.
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M&S will use London Fashion Week to accelerate repositioning ambitions. Its shoppable runway debut will test how far heritage retailers can turn cultural visibility into retail conversion.
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The ASA ruling sharpens scrutiny of environmental marketing claims again. The case shows how broad emissions language can become misleading without precise evidence and qualification.
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Sky and ITV are reshaping the UK broadcasting market today. A £1.6bn sale of ITV’s Media and Entertainment business would combine free-to-air television, ITVX, Sky’s platform scale, and a long-term content supply agreement with a newly focused ITV Studios.
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Co-op has connected search advertising with physical store sales. LiveRamp and Google helped the retailer link member data to offline outcomes, producing a 134% in-store sales uplift and 39x search ROI.
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IMA has expanded its shopper marketing reach through acquisition today. The Leeds-founded global agency has bought a majority stake in South African specialist VF!, strengthening retail activation and experience capabilities within The Smollan Group.
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Brand equity is moving further beyond paid advertising channels. New research from Jones Knowles Ritchie and Kantar finds customer experience, owned channels, and earned media now drive most brand strength.
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Audion has appointed Liora Fox to accelerate EMEA revenue growth. The new role supports the company’s push to scale AI-led performance audio advertising.
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Burton’s Shopify Plus migration resets its global ecommerce foundations today. By Association Only delivered the rebuild as premium brands seek more flexible digital commerce platforms.