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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
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Fair Work Agency expands holiday pay focus
Holiday pay enforcement is becoming a wider employer compliance issue.…
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Digital product records move onto UK agenda
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Pension funds eye £1bn scale-up vehicle
Pension capital could move closer to British scale-up funding plans.…
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Manufacturing growth lifts business confidence
Manufacturing output has returned to growth after months of strain.…
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Beumer challenges EU logistics deal refusal
Beumer’s court action puts airport-logistics consolidation back under scrutiny today.…
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Greenpark appoints Sambrano for APAC
Greenpark has strengthened APAC leadership around AI discovery growth. Caloy…
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Publicis raises outlook as AI demand holds
Publicis has lifted guidance as AI marketing demand remains resilient.…
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Central banks set market test
Central bank decisions will test market confidence this week sharply.…
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World Cup sales lift UK pubs
World Cup trading gave pubs a rare summer sales lift.…
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EIB backs Benin supply chain finance push
EU-backed finance will now target Benin’s agricultural supply-chain capacity directly.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
