Corporates step up nature action in new partnership

Corporates step up nature action in new partnership

Businesses including GSK, Decathlon, and Waitrose are deepening their focus on biodiversity as conservation consultancy Biodiversify joins the Nature & Biodiversity Peer Group, a global network of more than 240 companies advancing corporate action on nature.


Conservation consultancy Biodiversify has joined forces with the Nature & Biodiversity Peer Group in a move aimed at accelerating corporate adoption of nature-positive strategies across global supply chains.

The partnership links Biodiversify’s scientific and advisory expertise with a community of more than 400 professionals representing 243 multinational companies, including GSK, AstraZeneca, Decathlon, and Waitrose. The group brings together sustainability and procurement leaders working to embed biodiversity targets into business operations.

Dr. Samuel Sinclair, Co-Founder and Director at Biodiversify, said nature is fast becoming a defining corporate issue. “Companies are now understanding that nature-related risks directly impact supply chains, affecting performance and investor confidence,” he said. “Corporate demand for credible nature expertise has reached an inflection point.”

Founded to encourage peer learning and data sharing, the Nature & Biodiversity Peer Group runs workshops for members to exchange approaches and metrics for biodiversity management. Around 60% of participating companies have developed a nature strategy, and 40% have begun implementation — with a growing number standardising reporting in line with frameworks such as the Taskforce on Nature-related Financial Disclosures (TNFD) and the Science Based Targets Network (SBTN).

The group’s sessions have highlighted recurring challenges across sectors, including supplier engagement, traceability, and readiness for the EU Deforestation Regulation. Commodity focus areas range from agricultural inputs and wood-based materials to packaging. Members operate in diverse markets, with activity concentrated in the UK, United States, India, and China.

Oliver Hurrey, Founder of the Nature & Biodiversity Peer Group, said the partnership reflects the growing complexity of corporate environmental obligations. “This is exactly what our members need as they navigate the landscape of nature-positive strategies and emerging regulatory requirements,” he said.

Biodiversify advises companies including Amazon, Tetra Pak, and Primark, helping to translate conservation science into practical business action. Recent projects have supported Kering and Holcim in developing science-based targets for nature — among the first of their kind in the private sector.

Sinclair added that the UK is becoming a focal point for corporate leadership on biodiversity. “The UK is emerging as a global hub for nature-positive business leadership,” he said. “This alliance allows us to demonstrate that credible nature strategies drive resilience, innovation, and competitive advantage.”

The next Nature & Biodiversity Peer Group meeting will take place in February 2026.


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