Keepit, the Copenhagen-headquartered SaaS data protection company, has been named a Leader in the IDC MarketScape: Worldwide SaaS Data Protection 2025–2026 Vendor Assessment.
The IDC MarketScape recognition places Keepit among the top-performing providers in the category, reflecting the growing strategic importance of independent, vendor-neutral backup and recovery solutions for cloud-based workloads.
“We built Keepit to give organisations control over their data—no matter what happens,” said Frederik Schouboe, Keepit Co-founder and Chief Visionary Officer. “We believe being named a Leader by the IDC MarketScape affirms the strength of our architecture and the impact it has on our customers. Our independent cloud, our immutable storage, and our focus on fast, intuitive recovery all reflect our belief that data protection should be simple, secure, and ready for the future.”
Keepit operates its own network of private cloud data centres across the EU (Denmark and Germany), Switzerland, the UK, the US, Canada, and Australia. This infrastructure model enables customers to retain full data sovereignty and avoid dependency on hyperscale public cloud providers. The company’s proprietary object storage is immutable by design, using a blockchain-like Merkle tree structure to ensure data integrity and protection against ransomware.
Its platform supports backup and recovery across multiple SaaS applications, including Microsoft 365, Google Workspace, Salesforce, Okta, Atlassian, Entra ID, and Dynamics 365, managed through a single interface with integrated compliance and reporting tools. Advanced recovery options include cross-user restore, smart search, and guided disaster recovery workflows designed to minimise downtime.
Keepit’s business model is built around predictable pricing, offering seat-based billing with unlimited data retention and no egress or volume-based fees. According to the company, this removes the “cost uncertainty” associated with usage-based models and simplifies long-term budgeting for IT leaders.
Schouboe added: “Organisations rely on SaaS more than ever, and they need protection that is independent, resilient, and easy to use. We believe this recognition from the IDC MarketScape reinforces our commitment to delivering a platform that meets those needs—today and as the ecosystem evolves.”
Keepit’s architecture is both API-driven and vendor-neutral, designed to scale rapidly as new SaaS platforms enter the market. Its multi-tenant model and white-labelling features also make it suitable for managed service providers, supporting large-scale, distributed data protection operations.
By maintaining full ownership of its technology stack—with no subprocessors or reliance on third-party infrastructure—Keepit says it can respond faster to emerging security threats and extend protection across new workloads without external constraints.
As SaaS adoption deepens across enterprise IT, independent cloud-based protection models such as Keepit’s are becoming central to business continuity and compliance strategies. IDC’s designation underlines a broader market movement toward greater autonomy and resilience in data protection.
