UK startup Sendr has unveiled what it describes as the first scalable lipsync personalised video solution for ecommerce, enabling retailers and creators to send automated, one-to-one video messages to shoppers across the online purchase journey — including abandoned checkouts.
The launch targets a significant structural challenge in ecommerce. Global abandoned cart value is estimated at $4TN annually, with around 70% of online shopping carts left incomplete.
Sendr says its platform allows brands to automatically generate thousands of personalised videos in seconds, addressing shoppers by name, referencing specific products left in their basket, and linking directly back to checkout. The system combines lip-synced voice cloning, dynamic product insertion, and automation through Klaviyo, the ecommerce email and SMS platform used by more than 500,000 online stores.
“Abandoned carts are a trillion-dollar headache for ecommerce and video personalisation like this gives brands a completely new tool to recover intent to buy,” said David Cannell, CEO and co-founder of Sendr. “Until now, nobody has been able to do lipsync personalised video at scale and we’re effectively opening a new remarketing channel. The scope is limitless, and anyone with an ecommerce store could benefit from this.”
The ecommerce application emerged from early adoption among creator-led online stores. One of the first pilots involved Paris Fury’s collagen brand, operated via Protechmedia, which manages ecommerce sites for celebrities, sports personalities, and influencers.
According to Sendr, the personalised video approach generated a 33% uplift in abandoned-cart revenue compared with the best-performing plain-text email. The campaign also delivered a 10x increase in click-through rate from the abandoned cart email. Paris Fury’s brand is now expanding its use of video personalisation to broader marketing sign-ups.
The new feature integrates directly with Klaviyo, allowing retailers to activate automated “set and forget” recovery sequences that deliver personalised video pages in real time once a cart is abandoned.
“Our core use case is working with brands on personalised outreach campaigns but we feel the discovery of this use-case has vast potential – reducing abandonment by even 1% represents tens of billions in revenue opportunity,” said co-founder John Bromley. “We always believed video personalisation would go mainstream – we all know the power of video to influence behaviours – but we didn’t expect ecommerce to unlock it first.”
Sendr supports 74 languages and positions its technology as scalable infrastructure rather than a campaign-level add-on. Originally developed for sales and enterprise outreach, the platform is now used by thousands of teams globally.
The company launched in summer 2025 and has secured £600K in pre-seed funding from strategic angel investors, including former Klaviyo leadership and ecommerce founders. It is targeting a follow-on funding round in 2026.
As ecommerce competition intensifies and customer acquisition costs rise, recovery and remarketing channels are drawing renewed focus. Automated video, if proven to sustain conversion gains at scale, could represent a new layer in the performance marketing stack.
