OpenAI has unveiled a new enterprise platform designed to help organisations deploy and manage artificial intelligence agents at scale, marking a significant expansion of its push into the business software market.
The platform, called Frontier, is aimed squarely at large companies seeking to move beyond experimental AI pilots and into production-level deployment across core operations. OpenAI said the system allows businesses to build, oversee, and govern AI agents that can autonomously perform tasks by interacting with internal data, software tools, and workflows.
Unlike standalone AI assistants, Frontier is positioned as an end-to-end enterprise layer. It provides centralised controls for permissions, compliance, and security, alongside tools to monitor performance and optimise agents over time. OpenAI describes the agents as capable of handling complex, multi-step work — such as analysing datasets, debugging software, or coordinating tasks across different systems — with shared organisational context.
In a statement announcing the launch, the company said Frontier was built to meet the operational and governance requirements of large enterprises, where concerns around data access, oversight, and reliability have slowed broader AI adoption.
Early users of the platform include Intuit, Uber, HP, Oracle, Thermo Fisher Scientific, and State Farm, according to the company. OpenAI said wider enterprise availability will follow over the coming months.
The launch comes as demand for so-called “agentic” AI accelerates across corporate technology budgets. Many organisations have adopted generative AI tools for productivity, but have struggled to integrate them into mission-critical processes. Frontier is designed to address that gap by treating AI agents as managed operational assets, rather than isolated tools.
OpenAI is also pairing the platform with human support through so-called Forward Deployed Engineers — specialists who work directly with enterprise teams to integrate agents into existing systems and workflows, and to establish best practices for long-term use.
Strategically, the move reflects the growing importance of enterprise customers to OpenAI’s business model. Corporate clients are estimated to account for a substantial share of the company’s revenues, and the enterprise segment is viewed as a key driver of future growth as consumer markets become more competitive.
Frontier also places OpenAI in more direct competition with both established enterprise software providers and newer AI-first rivals. Companies such as Anthropic and Google have been expanding their own business-focused AI offerings, while traditional software groups including Salesforce, ServiceNow, and Workday are embedding generative AI into existing platforms.
Analysts note that agent-based systems could challenge conventional software models by automating tasks that previously required multiple applications or human intervention. For enterprise buyers, that raises questions about long-term software spend, vendor consolidation, and governance frameworks for autonomous systems.
OpenAI has not disclosed pricing for Frontier, nor detailed how enterprises will be billed as agent usage scales. Governance, auditability, and regulatory compliance are also likely to remain key considerations, particularly in highly regulated industries.
For now, the launch underscores a broader shift in the AI market — from experimentation toward operational deployment — and highlights how competition is intensifying around who will provide the core infrastructure for AI-driven work inside large organisations.
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