The long-anticipated Oasis reunion is poised to deliver a significant £426.3m boost to London’s economy, with fans across the UK expected to spend in excess of £1bn during the band’s upcoming tour.
According to newly released figures from Novuna Personal Finance, Oasis’s seven-night sold-out residency at Wembley Stadium will draw over 630,000 fans to the capital. Each night is projected to generate £60.9m in local spending, spanning travel, hospitality and retail sectors. The direct economic benefit to London alone is estimated at approximately £109.3m, positioning the 2025 live tour as one of the city’s most financially rewarding cultural events of the year.
Spending will be primarily driven by food, drink and ticket purchases, which are expected to top £100m and £99m respectively. Theresa Lindsay, chief marketing officer at Novuna Personal Finance, remarked: “Oasis’s reunion isn’t just a moment for music – it’s a moment for London’s economy. From packed pubs and hotels to jammed trains and taxi queues, the spending ripple will be felt far beyond the stadium gates.”
While London will host the largest share of attendees, the band’s 17-date UK tour is predicted to generate total spending of around £1.06bn, eclipsing the £997m reportedly spent on Taylor Swift’s Eras Tour earlier this year, per research by Barclays’ Wonderwallets. On average, each Oasis fan is set to spend £766.22 – not merely on tickets, but also on travel, accommodation, food, fashion and merchandise.
Despite 64 per cent of attendees stating they spent more than they’d planned on their tickets, the majority appear confident the once-in-a-generation experience merits the cost. The reunion taps into a broader shift toward the so-called ‘experience economy’, in which consumers increasingly favour memorable events over material items.
Barclays further revealed that public willingness to spend on non-essential events is at a three-year high, with 60 per cent of Britons planning to splash out on cultural experiences this summer. “From new outfits to food and merchandise, ticket holders are showing that when it comes to once-in-a-generation moments, they are more than willing to roll with it,” said Team Corbett, managing director of sponsorships and media at Barclays.
The excitement has not been without controversy, however. The tour has sparked criticism of the UK’s ticketing systems, particularly after the Competition and Markets Authority (CMA) accused Ticketmaster of misleading marketing practices, raising concerns that fans may have overpaid for seats at the hotly-anticipated reunion dates.
