Keepit has signed a strategic distribution agreement with Hammer Distribution as the cloud data protection provider looks to deepen its presence across the UK and Ireland. The company said the partnership will strengthen its regional offering by helping customers secure business-critical SaaS data through an independent recovery layer, while also supporting compliance requirements through local data centres.
The agreement pairs Keepit, which positions itself as an independent, cloud-native data protection and recovery provider, with an enterprise-focused value-added distributor that works across infrastructure, cybersecurity, and data solutions. In practice, the deal is aimed at broadening access to Keepit’s SaaS backup and recovery platform through the channel, particularly among resellers and managed service providers serving customers with increasing concerns around cyber resilience, vendor dependence, and data sovereignty.
Those concerns sit at the centre of the pitch. Alex Walsh, Regional Vice President, EMEA North at Keepit, said: “Across the board, we’re seeing a huge increase in demand for specialised SaaS data protection. With data sovereignty becoming a core principle for our partners and customers, Keepit’s local data centres and vendor-independent cloud are the perfect answer to the growing need for cloud resilience.” Keepit said its platform currently protects fourteen SaaS applications and that it plans to continue expanding that portfolio, while maintaining per-seat pricing intended to give customers and partners more predictable budgeting.
The company also said its architecture is designed so customers retain access to data regardless of the status of the original SaaS environment. That proposition is likely to resonate in a market where regulatory scrutiny, recovery requirements, and resilience planning are becoming more closely linked. Keepit said vendor independence, compliance, and fast recovery are key demands in the UK, and that its immutable architecture aligns with those priorities. For channel partners, the message is straightforward: backup is being positioned less as an optional add-on and more as a resilience layer that sits outside the primary software provider.
The agreement also reflects Keepit’s wider partner strategy. Jan Ursi, Global VP of Channels at Keepit, said: “Keepit is aiming to be the most partner-friendly organisation in the world. We’re excited to add Hammer Distribution to our network to further support our UK partners and customers. We’re focused on building long-lasting relationships to benefit our partners and ultimately our customers.” Hammer framed the deal in similar terms. Dominic Ryles, Director of Cloud and Cybersecurity at Hammer Distribution, said the company was seeing stronger demand for third-party SaaS backup that complements existing cloud investments.
For the UK and Ireland channel, the partnership points to a market where recovery capability, local support, and compliance posture are increasingly shaping buying decisions. Keepit’s emphasis on a vendor-independent cloud, local data centres, and cyber resilience gives the agreement a clear regional logic, while Hammer’s enterprise channel reach offers a route into customers that need specialist protection around SaaS environments. As organisations place more weight on recoverability as well as uptime, the channel opportunity around independent backup continues to widen.
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