Elementaryb has officially launched sherloc, described as the world’s first “financial intelligence brain” designed specifically for small and medium-sized enterprises. The fintech says the platform will provide real-time financial foresight to help business leaders identify risks and model strategic growth with greater precision.
The software integrates operational, budgetary, and financial data to deliver predictive insights, flag potential disruptions, and suggest corrective actions. The company is onboarding more than 270 startups and scaleups through accelerator programmes such as FasterForward, run by the Female Founder Network (FFinc), and the Frontier Programme by London Grow in partnership with Fidelity Centre for Applied Technology.
According to the Federation of Small Businesses, SMEs make up over 99% of all UK businesses, accounting for three-fifths of private sector employment and more than half of total turnover. Yet they are often the most exposed to market shocks and cash flow volatility — a problem Elementaryb aims to address with sherloc’s AI-enabled analytics.
Karen Rudich, CEO of Elementaryb, said: “SMEs deserve more than just a backwards glance at their finances; they need to see what’s coming around the corner. The launch of sherloc marks the start of an exciting new chapter. As an entrepreneur with experience building and scaling businesses, I know first-hand how much this vital part of the market needs better tools, designed specifically for them.”
The platform’s architecture has been developed over five years in collaboration with business owners, CFOs, and financial advisors, supported by an Innovate UK grant focused on manufacturing resilience. Its core features include smart forecasting, collaborative workspaces, data validation, and embedded financial education designed to make advanced planning more accessible.
Early users have reported strong results. Tim Jones, CEO and Founder of Positive Transition Limited, said: “sherloc puts financial strategy in founders’ hands. It’s intuitive, visual and genuinely helps you think like an investor without needing to be one.”
Elementaryb is also building what it calls the UK’s first independent SME marketplace — a curated ecosystem of financial and operational partners designed to expand sherloc’s value proposition. The launch network includes organisations such as Time Finance, Caxton, iwoca, Xero, Legal Clarity, RJF Accountants, and xe.com, alongside corporate collaborators HSBC, Grant Thornton, and Wilson Sonsini.
Rudich added that the company plans to accelerate its rollout through further strategic alliances over the coming year. “We’re accelerating at full throttle and look forward to announcing more key strategic partnerships as we build out the UK’s first SME marketplace,” she said.
By connecting insight, automation, and access to a trusted partner ecosystem, Elementaryb aims to position sherloc at the heart of the UK’s SME financial landscape — giving small business leaders the intelligence advantage they have long lacked.
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