Brand & Marketing
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After backlash to its ‘Copy Nothing’ campaign, Jaguar is rethinking its creative direction — and the audience it wants to serve.
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The M&S breach is a wake-up call for enterprises — cybersecurity can’t be delegated, delayed or treated as a tech issue.
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From personalised recommendations to real-time campaign adjustments, data-driven marketing has transformed how brands connect with their audiences. But how do companies turn raw information into actionable insights?