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Modern marketing failure isn’t about effort, but alignment. Julia Payne, Founder of CMO Fractional Services, explores how organisational silos between marketing, sales, and operations quietly erode growth. True success, she argues, comes from unified teams, shared metrics, and a RevOps mindset that places marketing at the business’s core.
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Older consumers hold extraordinary spending power in the UK economy. iStock’s Jacqueline Bourke outlines how small businesses can connect with the over-65 audience through authentic, inclusive visual storytelling and reveals practical ways to strengthen engagement, challenge stereotypes, and build long-term brand trust.
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Only two per cent of CMOs say their marketing data is strong. Most are investing in AI without fixing weak data foundations, leaving advanced tools underperforming and marketing budgets misfiring, according to new findings from Intermedia Global.
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Smart data transforms revenue operations in the subscription economy. Lindsey Meyl, Vice President of Revenue Operations at iManage, explains how businesses shifting from acquisition-focused funnels to recurring growth models must rethink how data informs every stage of the customer lifecycle, using AI-powered insights to drive sustainable performance.
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AI is transforming corporate operations, from efficiency to ESG reporting. But alongside opportunity comes reputational risk. George Coleman, CEO of The PHA Group, examines how businesses can balance AI’s promise with its pitfalls — from fraud and content misuse to the future of jobs.
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Gen Z’s nostalgia kick is fuelling a Britpop visual revival. Jacqueline Bourke of iStock explains how Oasis-inspired aesthetics are helping brands connect with younger audiences by prioritising authenticity over AI polish and leaning into raw, relatable imagery that builds trust.
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Analysts expect modest recovery in this week’s Eurozone retail data. But behind the numbers lies a deeper transformation in consumer priorities. As trust, transparency, and value redefinition take centre stage, Europe’s B2C leaders are rethinking how to compete — and what it means to stay relevant.
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A quarter of CMOs lost customers to martech errors last year. Poor implementation, disconnected systems, and AI issues are undermining campaigns and brand trust, says new IMG research.
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AI-powered content is reshaping B2B marketing at record pace. As UK marketers navigate tighter budgets and prolonged sales cycles, generative tools are helping teams scale content and personalise outreach. But tech alone isn’t the answer — collaboration and strategy matter just as much. Pipeline360’s Elizabeth D’Arcy-Potts writes.
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New data rules reshape marketing compliance and campaign design. The DUAA brings clarity to cookie consent, lawful bases, and direct marketing — with specific implications for CRM, analytics, and digital strategy.