Two-thirds of UK recruitment businesses are now using or trialling artificial intelligence tools, according to new research from the Association of Professional Staffing Companies (APSCo) UK. The whitepaper “AI and Recruitment: Navigating Transformation” reveals that automation and data-led systems are redefining how recruiters work — and where they add value.
Developed with input from more than 50 senior executives across the sector, the report examines how far AI adoption has progressed, what challenges remain, and how leadership priorities are shifting. It shows that administrative tasks such as CV formatting, compliance checks, and database management are increasingly automated, saving recruiters up to 17 hours a week.
At the same time, AI is transforming sourcing and engagement. Contextual matching and conversational tools are identifying candidates in minutes rather than days, enabling recruiters to focus on consultative work, data analysis, and relationship management. APSCo UK found that companies integrating AI strategically — embedding it within key performance indicators and redesigned workflows — are reporting double-digit revenue growth and stronger placement rates.
Samantha Hurley, Managing Director at APSCo UK, said: “There’s no doubt that AI is transforming recruitment faster than most anticipated. The question is no longer whether AI will change a staffing firm; it’s how quickly, and whether recruiters are ready to take full advantage of the benefits. Recruitment has always been about people, understanding them, advocating for them, and connecting them to opportunities. AI doesn’t replace that; it amplifies it.”
The report also warns that data quality is critical. Inconsistent or incomplete CRM records can undermine automation, making data maintenance a strategic priority for recruitment companies seeking to harness AI effectively.
Hurley added: “Clearly there is already a wealth of adoption of AI in recruitment, however, the gap between tactical and strategic adopters will widen rapidly. This isn’t about doing the same things faster, it’s about reimagining how recruitment creates value. Businesses that start now will lead the market; those that delay risk being left behind.”
APSCo UK said it will continue supporting members through this transformation, offering frameworks and guidance for leaders adapting to the change. The whitepaper concludes that by 2026, AI will be fully embedded across the industry, influencing how recruiters operate, measure performance, and deliver value to clients.
