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From likes to leads – why SMEs should measure marketing like the rest of the business
Read the full story: From likes to leads – why SMEs should measure marketing like the rest of the businessMarketing activity rarely tells businesses whether their spending drives growth. Catalyst Marketing Agency’s Paul Houston argues for commercial measurement over vanity metrics.
Latest stories —
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UK subsidy commitments surge to £114bn
UK subsidy commitments more than doubled during the latest year.…
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Glasgow school expands executive education offer
Glasgow is expanding executive education around changing employer skills demands.…
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Rural broadband reaches 60,000 more premises
Project Gigabit has expanded rural broadband availability across northern England.…
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Regional cities close business travel gap
Regional cities are taking a larger share of workforce travel.…
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Global Talent visa route expands to businesses
Research-intensive companies can now support more Global Talent visa applicants.…
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Employer PAYE debt deferrals climb past £7bn
Employer PAYE debt deferrals have climbed beyond £7bn through HMRC.…
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UK widens sanctions on Russian finance networks
Britain has widened sanctions targeting Russian finance, shipping, and minerals.…
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Zooplus takes marketplace model across Europe
Zooplus is expanding its marketplace model across continental European markets.…
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Persimmon raises outlook as completions climb
Persimmon increased completions and profits despite persistent housing market pressures.…
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Generali profit growth strengthens capital returns
Generali has strengthened earnings while returning more capital to shareholders.…
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Leadership —
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Asda appoints former Morrisons boss David Potts
Asda has appointed experienced supermarket executive David Potts chief executive. The former Morrisons boss takes operational responsibility from Allan Leighton as the retailer continues its turnaround and prepares for Christmas trading.
