Get featured

Vamoosh marks decade with Target entry

Vamoosh marks decade with Target entry

Vamoosh is taking its pet-hair technology into Target stores nationwide. The British homecare brand said its US rollout comes as it celebrates 10 years of growth, patent expansion, and a broader range of laundry and cleaning products.

Vamoosh is marking its 10th year with a US retail expansion that could become one of the biggest commercial milestones in the brand’s history, after securing a Target launch for its Pet Hair Dissolver and Washing Machine Cleaner range.

The Barnsley-developed homecare brand said the rollout will put its products into 600 Target stores across the US during 2026, with further SKUs and limited editions due later in the year. Target listings for Vamoosh products are already live online, adding weight to the company’s claim that the US is set to become its biggest export market within three years.

That expansion comes after a decade of growth built around a single problem-solving proposition. Vamoosh said it was founded in 2016 after its creators saw a gap in the market for a product that could genuinely remove hair in the washing machine, with commercial launch following in 2017. The company says the product is protected by patents in 43 countries and that its hair-dissolving technology helped it win the Queen’s Award for Innovation in 2022.

Since then, the brand has broadened into washing machine cleaners, plughole products, fabric care, stain removal, and dishwasher cleaning, while also building export activity across more than 30 countries. On its own site, Vamoosh describes Pet Hair Dissolver as the foundation of the broader range and the product that turned a domestic frustration into a science-led category.

Tom Abbey said: “Ten years ago, we set out to solve one simple but frustrating problem in our own home. Today, Vamoosh is helping millions of households tackle everyday cleaning challenges with science-backed solutions that genuinely work. We are incredibly proud of the growth we’ve achieved with our retail and distribution partners across the UK and internationally.”

The Target entry gives the next stage of that story a different scale. For a British household brand that started with one pet-hair product, the challenge now is not proving the concept, but proving it can travel.

—

BQ

Stories for you —

  • Retirement gaps create business planning risk

    Retirement gaps create business planning risk

    Most workers are off course for retirement, Flagstone survey finds. The savings platform said the mismatch between planned and likely retirement ages is becoming a workforce-cost issue for employers, not just a personal finance problem.

  • Corelight pushes agentic AI into SOCs

    Corelight pushes agentic AI into SOCs

    Corelight is targeting repetitive security triage with transparent AI tools. The cybersecurity company said new agentic workflows can speed investigations while preserving an auditable trail of playbooks, evidence, and analyst actions.

  • Design still drives trust and sales

    Design still drives trust and sales

    Poor branding still costs small businesses customers, Adobe research suggests. Adobe Express found 64% of consumers say good design influences trust or buying, while 41% said they have avoided brands with unprofessional-looking assets.