Reeves calls EU ties ‘biggest prize’

UK Chancellor Rachel Reeves has described deeper economic and security ties with the European Union as the “biggest prize” for Britain’s future prosperity, arguing that reducing post-Brexit trade barriers with the bloc would deliver greater economic value than new agreements elsewhere.

Speaking at the London School of Economics on Wednesday, Reeves said that almost half of UK trade is with the EU — roughly equivalent to trade with the rest of the world combined — and that improving that relationship should be central to the government’s growth strategy. “Economic gravity is reality,” she said, adding that Labour believed it could “win the political argument” for closer alignment.

Reeves emphasised that while trade deals with partners including the United States, India, and South Korea remain important, none would match the scale of opportunity presented by Europe. The comments mark one of the clearest statements yet from the government that regulatory cooperation with the EU is a priority for economic policy.

The Chancellor reiterated that the UK is not seeking to rejoin the single market or customs union, and will not return to freedom of movement. However, she signalled openness to sector-specific alignment on rules and standards where it supports national interest, alongside deeper collaboration on defence and joint procurement.

For UK companies, the economic implications are tangible. Since Brexit, exporters have faced increased administrative requirements, certification processes, and border checks. Greater regulatory convergence in selected sectors could reduce friction costs, improve supply-chain efficiency, and support market access for manufacturers, food producers, and regulated service providers.

The speech also reflects a broader recalibration in the government’s approach to international trade. Rather than pursuing divergence as an end in itself, Reeves framed cooperation as a pragmatic choice driven by scale and proximity. Europe remains the UK’s largest trading partner, and its regulatory ecosystem continues to shape standards in areas ranging from financial services to industrial production.

Opposition figures criticised the language, arguing that it risks diluting the Brexit settlement. Shadow Chancellor Mel Stride said the government was seeking to reopen debates that had been politically settled. The Treasury has maintained that its approach respects the UK’s departure from EU institutions while focusing on growth.

For investors and business leaders, the speech offers a clearer signal of direction. Closer alignment, if delivered, would suggest greater stability in trade policy and a reduction in uncertainty around future regulatory divergence. Whether that translates into formal agreements will depend on negotiations in the months ahead.