TrusTrace Enhances Supply Chain Platform with AI-Driven Data Capabilities
Swedish supply chain traceability company TrusTrace has announced a significant upgrade to its platform, now enhanced with artificial intelligence to help businesses centralise, analyse, and act on supply chain data more effectively.
Founded in Stockholm in 2016, TrusTrace specialises in digital traceability and compliance solutions across high-impact industries such as fashion, textiles, and footwear. The company’s platform is designed to help brands and suppliers digitise and standardise how materials and supply chain data are recorded and shared, with the ultimate aim of improving transparency and accountability throughout global value chains.
The newly updated platform integrates AI technology to help businesses make sense of the often-fragmented data that flows from suppliers, brands and third-party providers. By unifying this information, TrusTrace aims to improve the reliability of supply chain insights, making it easier for companies to identify risk hotspots, demonstrate compliance, and drive sustainability initiatives.
Among the platform’s upgraded tools are features for mapping multilayered supply chains, collecting and integrating certification records, tracking chain of custody documentation, and monitoring regulatory compliance. These capabilities are especially timely, given increasing regulatory scrutiny and pressure from stakeholders for greater environmental and social responsibility in supply chains.
In a statement announcing the upgrade, Shameek Ghosh, TrusTrace co-founder and chief executive, said:
“We’ve built a powerful, AI-assisted supply chain data hub that allows companies to quickly and easily collect and analyse data at any scale, empowering them to move from reactive crisis management to proactive impact-driven strategies. This is the future of responsible, resilient business.”
TrusTrace’s announcement comes as global companies grapple with stricter legislation on sustainability and human rights—such as the EU’s Corporate Sustainability Due Diligence Directive (CSDDD) and Germany’s Supply Chain Due Diligence Act (Lieferkettengesetz)—which are pushing organisations to gain greater visibility over their supply chains and prove responsible sourcing practices.
A recent study by McKinsey & Company highlighted the growing importance of digital traceability, noting that it can lead not only to improved compliance, but also competitive advantage in increasingly sustainability-conscious markets.
TrusTrace already works with several major brands, including Adidas, Fjällräven, and Decathlon, by helping them monitor suppliers and ensure materials meet environmental and ethical standards. The updated platform is expected to help expand TrusTrace’s reach among global brands looking to future-proof their operations and meet rising expectations from regulators, investors and consumers alike.
For more details, visit the official TrusTrace website: [trustrace.com](https://www.trustrace.com).
