Insights appoints Tricia Nelson as Global Marketing, Brand and Sales Director

Insights appoints Tricia Nelson as Global Marketing, Brand and Sales Director

Tricia Nelson joins Insights to lead its next phase of global growth. Her appointment completes the company’s executive leadership team and reflects its ambition to scale its learning and development impact across 109 countries.


Global learning and development company Insights has appointed Tricia Nelson as Global Marketing, Brand and Sales Director, completing its executive leadership team as it accelerates international expansion.

Nelson will oversee Insights’ global growth agenda, leading its marketing, brand and sales operations. Her remit includes strengthening the company’s commercial performance and expanding its market presence across the 109 countries in which it currently operates.

She joins Insights following a 20-year career in senior leadership across consulting and industry, spanning logistics, financial services, energy, transport and media. Most recently, she served as UK and Ireland Managing Partner for People Advisory Services at EY, where she also held roles as People Consulting Leader, Global Client Service Partner and Partner Sponsor for Corporate and Social Responsibility.

“In today’s increasingly complex business environment, organisations need leaders and teams who can adapt fast, collaborate well and drive measurable performance,” said Nelson. “That’s why Insights has never been more relevant and why I’m excited to help amplify the impact we can make for customers around the world.”

Nelson added that her connection to the company’s work is longstanding. “I completed my first Insights Discovery profile 17 years ago while working in financial services. It had a significant impact on me, and I’ve been inspired ever since by the unique ways in which Insights has been used to transform organisations and their people.”

Her leadership philosophy, she said, aligns closely with Insights’ purpose-led culture. “Self-awareness is becoming a core commercial capability globally, and joining an organisation where the passion and purpose behind the work is so tangible is incredibly meaningful to me.”

Insights chief executive Fiona Logan said Nelson’s arrival marks a key milestone in the company’s growth journey. “We are delighted to welcome Tricia to complete our executive team. She is an exceptional leader with a proven record of driving growth, transformation and cultural change. Tricia’s experience, energy and values align perfectly with our ambition to significantly expand the impact of our purpose in the world.”

Founded in Dundee in 1993, Insights Learning and Development provides people development solutions used by more than 9,000 organisations worldwide. Its flagship model, Insights Discovery, is designed to improve self-awareness and team collaboration — qualities the company believes are critical to the future of work.

Nelson’s appointment underscores Insights’ intent to strengthen its global brand presence and deliver sustainable, purpose-driven growth in an increasingly competitive learning and development landscape.


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