Clarity AI has announced the acquisition of ecolytiq, a Berlin-based provider of in-app climate engagement solutions for financial institutions. This strategic move is intended to expand Clarity AI’s climate engagement offerings for both retail and commercial banking institutions globally, as well as to enhance its consumer engagement capabilities.
Founded in 2020, ecolytiq offers solutions that enable banks and financial services providers to assist their customers in understanding the climate impact of their transactions, thereby helping them reduce their carbon footprint. The company provides a suite of products that integrate into traditional banking apps, offering functionalities such as carbon footprint calculation of purchases, personalised climate insights, and engagement options like custom green loans, donations to sustainability projects, or access to carbon credit purchases. Ecolytiq has collaborated with financial institutions including Visa, TSYS, Tink, HSBC, Piraeus, and Mashreq.
David Lais, Co-Founder and Managing Director at ecolytiq, stated, “Ecolytiq was founded with the idea that banking can be a powerful catalyst for climate action. The mission has always been to empower individuals to drive positive climate impact at scale through their everyday purchasing decisions. By joining forces with Clarity AI, we’re taking that vision to the next level—combining our behavioural science-based climate engagement technology with a world-class, AI-driven sustainability platform.”
As part of the acquisition, Visa has become an investor and strategic partner of Clarity AI. Visa initially invested in ecolytiq through a 2022 investment round, following their partnership on the [launch of the Visa Eco Benefits](https://www.esgtoday.com/visa-launches-package-of-sustainability-benefits-and-features-for-cardholders/) bundle, a package of sustainability benefits designed to encourage sustainable consumption behaviours among cardholders.
Rebeca Minguela, Founder and CEO of Clarity AI, remarked, “This acquisition is more than a strategic move; it’s a declaration of intent. We are transforming sustainability insights into a catalyst for action. Ecolytiq’s platform aligns perfectly with our mission to embed sustainability intelligence into every decision—from multi-billion-dollar portfolios to everyday purchases. Together, we’re setting a new standard for how financial institutions engage consumers with data that drives meaningful change.”
