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Diageo is restructuring operations as sales weaken across major markets. The drinks group expects about $1bn of savings while investing selectively in brands and production capacity.
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Greenpark’s Profound partnership targets brand visibility across generative AI platforms. The agency will combine citation and competitor data with strategy intended to improve how clients appear in AI-generated answers.
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Two ASA rulings expose advertising’s growing public-context responsibilities more clearly. Decisions involving Jaded London and The Mummy show why creative development, media placement, audience exposure, and brand accountability cannot be assessed separately.
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Kering is considering direct resale to rebuild luxury customer access. A branded secondhand channel could improve authentication, data ownership, and circularity, while creating complex questions around pricing, margins, and cannibalisation.
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Heineken’s profit growth arrived alongside another substantial workforce reduction programme. The brewer removed around 3,000 roles during the first half as savings, pricing, and operating changes lifted margins.
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France will require consent before most unsolicited commercial calls commence. The rules place new obligations on marketers, call centres, lead suppliers, and CRM teams, with corporate penalties reaching €375,000.
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Irrelevant marketing is pushing UK consumers to disengage from brands. Optimizely’s survey links generic and duplicated messages with fatigue, unsubscribes, and declining confidence in brand communications.
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Domino’s sales rose as football demand strengthened first-half trading performance. New products, loyalty, and supply chain investment supported growth, while cost hedging provided greater visibility into 2027.
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BP’s quarterly profit doubled as Meg O’Neill tightened strategic priorities. The group is accelerating disposals, reducing liabilities, and applying stricter return tests to investment decisions.
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National Grid has launched a £5m fund tackling youth worklessness. The five-year programme will provide training, qualifications, mentoring, and routes into energy and infrastructure employment for 5,000 young people.